After beta-testing, Club Penguin was made available to the general
public on October 24, 2005 and has since expanded into a large online
community —growing to the extent that by late 2007, it was claimed that
Club Penguin had over 30 million user accounts. While free memberships
are available, revenue is predominantly raised through paid memberships
which allow players to access a range of additional features, such as
the ability to purchase virtual clothing, furniture, and in-game pets
called "puffles" for their penguins through the use of in-game currency.
The success of Club Penguin led to New Horizon being purchased by
The Walt Disney Company in August 2007 for the sum of 350 million
dollars, with an additional 350 million dollars in bonuses should
specific targets be met by 2009.
Prior to being purchased by Disney, Club Penguin was almost
entirely dependent on membership fees to produce a revenue stream.
Nevertheless, the vast majority of users (90% according to The
Washington Post) chose not to pay, instead taking advantage of the free
play on offer.
Those who choose to pay do so because full (paid) membership
is required to access all of the services, such as the ability to
purchase virtual clothes for the penguins and buy decorations for igloos;
and because peer pressure has created a "caste system" separating paid
from unpaid members. Advertising, both in-game and on-site, has not been
incorporated into the system, although some competitors have chosen to
employ it: for example Whyville, which uses corporate sponsorship, and
Neopets, which incorporates product placements.
The Hack Club Penguin
This hack will generate a code used for activating the Membership!
Just hit the download button below and get the FREE HACK!
I will update the hack every day so that the keys are fresh!
STATUS: ACTIVE
Screens: